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The Best market Articles on Wine
Test Your Direct Response Marketing Using two Steps


You may publish this article in your ezine, newsletter on
your web site as long as the byline is included and the
article is included in it's entirety. I also ask that you
activate any html links found in the article and in the
byline. Please send a courtesy link or email where you
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-------------------------------

Test Your Direct Response Marketing Using two Steps
By Abe Cherian
Copyright ? 2005



Of all the mistakes a small business owner can make,
possibly none will cost more than failing to test one
aspect against another. In order words, testing one price
against another. One headline against another. One ad
against another.


There is an "A-B" test. That's the common terminology for
testing your offer, headlines, pricing, ads, or services.
We create two different ads, an A and a B, two different
headlines, and two different mailings to determine which
obtains the greater response or sales or referrals.


The key to an A-B test is to set it up so you can quantify
and measure it properly and track those results with the
goal to zero in on the one or two choices that are
Preferable over the others.


Then you roll out a new untested product or marketing
strategy in this manner, and by mailing to a small test
area, say 500-1,000, you can save yourself in the event of
a failure untold thousands of dollars.


Most of the time you can conduct multiple A-B tests
simultaneously on the same product, ad, headline, price,
etc. before selecting the final strategy. I recommend if
your product or service is conducive to this type of
approach, in other words, creating a modest direct mail
campaign for conducting the A-B test to do it.


Direct mail is the method of choice because it can be put
together relatively quickly and inexpensively.


The prospects to whom you direct your mailing to in a
one-step approach will either respond or not respond with a
purchase or inquiry. No intermediate steps, calls or
visits. That way it involves a fairly standard set of steps
or procedures to take.


Your two other major goals should be in using A-B tests to
verify what people will actually buy and determine whether
you are able to reach these individuals with the marketing
campaign that you intend to launch so that they will buy
from you.


You must be able to think of the purpose of an A -B test as
a way to uncover the best and most profitable mix of
products, services, price incentives and guarantees that
will encourage your prospects to buy.


A word of caution: many organizations try to determine this
information by sending out surveys. Sometimes this works
and sometimes it doesn't. There are statistics that show
that people rate the Bible as the highest read book and the
National Inquirer as the least read. When you look at
purchase statistics, they show that more people read the
Inquirer in one week than all other books or pamphlets.


You don't necessarily want to determine. who will buy
things just by a survey. You want them to vote with their
dollars.


About the author:
Abe Cherian is the founder of Multiple Stream Media,
a company that helps online businesses find new
leads and more customers without spending a fortune.
http://www.multiplestreammktg.com




Another short market review
Embassy Full Size Pedestal in Bordeaux - Bestar Office Furniture - 60620-1139


Warm and Elegant, the Embassy Collection stands out with its versatility. From Executive Group to Computer Work Center , Embassy is the answer... Stylish moldings, thermofused melamine finish , designer handles, ball-bearing slides, are some of the great features offered in this 12 piece collection. Embassy is available in three warm finishes, Tuscany Brown, Maple or Bordeaux.

60620 Features: One catch-all drawer Two file drawers with letter/legal filing system Ball-bearing slides Two locks secure three drawers Limited five-year warranty Finish:
Bordeaux

Dimensions:
15.4"(W) x 17.8"(D) x 29.4"(H)


Price: 149.00



King Size Comforter Set - 8-Piece Deluxe Pack in Sierra Pattern - 80EQ513SRA


Includes comforter, bedskirt, 3 shams and 3 buttoned accent pillows. A floral leaf print silhouette with browns, khaki, and creme. 80EQ513SRA Features: COMFORTER is deep quilted with over 16 ozs. of hand-packed bonded fiberfill backed to coordinating Maxicale 200 percale sheet weight material and has rope twist cording or self-cording detail on three sides SHAMS are either tailored, ruffled or piped with contrast cording as photographed. All are self-backed with envelope style closure BEDSKIRT is either tailored, gathered or ruffled as photographed. All tailored bedskirts are pleated. All bedskirts have split corners and are cut for a full 18" drop TRI-PILLOW PACK consists of three decorative pillows which may be tasseled, tailored, piped or brushed detailing Material Content: Comforter: 52% cotton / 48% rayon Sham: 100% cotton Bedskirt: 100% cotton Accent Pillow: 100% cotton Finish:Sierra Pattern Dimensions:Comforter: 111" x 95"Bedskirt: 18" drop with split cornersAccent Pillow: 18" x 18"Accent Pillow: 16" x 20"Shams: 30" x 25"


Price: 409.00



Office Furniture DMI - Fifth Avenue Executive Office Furniture / Home Office Furniture Package #1


Includes: 1 x 72 Inch Executive Desk with Bow Front (7855-36) 1 x 72 Inch Computer Credenza (7855-22) 1 x 74.5 Inch Overhead Storage (7855-62) Features: Constructed of wood, wood veneers, and select wood product Mortise and tenon construction with wood cleats, glue, screws, staples, and threaded inserts with bolts Drawers have solid wood sides and veneer wrapped backs, fronts and bottoms All drawers are suspended on fully extending, metal, ball-bearing slides Box drawers have a 50-75 lb. load bearing rating File drawers have a 150 lb. load bearing rating File drawers are equipped with a metal file system for letter or legal hanging file folders Desk and Credenza have adjustable levelers Fully assembled Executive Desk Features: Center drawer with hinged front can be used as conventional drawer or a keyboard tray Pull-out writing board / box / file drawer per pedestal Bottom box drawer has two removable dividers Kneehole lock secures bottom two drawers Power strip mounted to inside top of the modesty panel Credenza Features: Center drawer with drop front keyboard drawer Pull-out writing board / box / box / file drawer in left pedestal Pull-out writing board / box / computer cabinet in the right pedestal Overhead Storage Features: Beveled glass doors Curved doors on the center cabinet Left and right cabinet each has two adjustable shelves and a canister light Center cabinet with an adjustable shelf and canister light Canister lights operate on a touch hinge dimmer control Task light with 10' power cord Cable accessible Dimensions: Executive Desk: 72"(W) x 36"(D) x 30"(H) Credenza: 72"(W) x 24"(D) x 30"(H) Overhead Storage: 74.5"(W) x 16.5"(D) x 50"(H) Finish:
Mahogany

See our FAQs section for complete details. The minimum order for this collection is $499.


Price: 3523.04



Server Mirror - Manhattan - Najarian Furniture


Exquisite details abound, a Masterpiece of Art at every glance, and a profound respecter superior craftsmanship. The Manhattan ensemble of bedroom and dining room furniture was created to summon the romance, sophistication, passion, and timelessness that only New York can evoke.Features:Hardwood solidsCherry and Walnut veneersSuggested Care and Cleaning:Dust with a soft clean cloth slightly moistened with water, and then dry completely with another clean clothAlways rub in the direction of the wood grainUse pads beneath accessories when writing or eatingRemove spills and smudges immediatelyDo not leave pliable plastic materials on a wood surface; they can damage the finishDo not place the furniture near heat outlets, windows, or in direct sunlightDo not use furniture polish on marble surfaces. Use a clean, damp cloth to wipe off spillsFinish:WalnutDimensions:42"(W) x 2"(D) x 42"(H)


Price: 319.00



Silk Plant - Ficus Tree - 6ft in Coiled Whicker Pot - Nu-Dell


The ficus tree is ideal for accenting any office or home. The soft flowing leaves add a touch of color to any space.

Features: High quality foliage and trunks. Carefree maintenance. Designer quality tree. Perfect accent for any corner or space. Finish:
Coiled Whicker Pot

Dimensions:
72"(H)


Price: 199.99



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